The prominence of media services of general interest has become a central issue in European media regulation. By attending this online training you will understand how prominence rules are defined, implemented and enforced across Europe and why it has become essential for media services, platforms, regulators and policymakers.
The prominence of media services of general interest has become a central issue in European media regulation.
As audiences increasingly access content through connected devices, interfaces and algorithms controlled by global platforms, ensuring visibility and accessibility of public interest media is no longer a purely national matter. Member States are adopting a wide range of approaches to safeguard prominence, while the EU framework is evolving in parallel, notably through the European Media Freedom Act (EMFA) and the upcoming revision of the Audiovisual Media Services Directive (AVMSD).
At the same time, prominence obligations are intersecting with other areas of EU law, including platform regulation and competition rules, raising complex questions about scope, enforcement and regulatory consistency.
In this rapidly changing context, understanding how prominence rules are defined, implemented and enforced across Europe has become essential for media services, platforms, regulators and policymakers.
By attending this online training, you will:
- Gain a clear understanding of the concept of prominence and its regulatory objectives
- Understand which media services and which platforms are covered by prominence obligations
- Compare national approaches to prominence across selected European countries
- Analyse how prominence is ensured in practice, including through user interfaces and connected devices
- Understand the role and powers of national media regulators in this area
- Assess how prominence rules interact with other EU legislation
- Anticipate future developments in view of the revision of the AVMSD
The training combines legal analysis with concrete regulatory practice and real-world examples.
Registration:
- Register here if you are subscribed to Cullen International
- Register here if you are not yet a Cullen International client
This training is part of our online training "Mastering European media regulation".
agenda
Tuesday, 12 May 2026 - from 2PM to 5PM CEST/GMT+2
- Which media services qualify as services of general interest
- Which platforms and services are subject to prominence obligations
- National approaches to ensuring prominence
- Practical implementation and real-life examples
- Role and powers of national media regulators
- Links with other EU legislation (e-Commerce Directive, Digital Markets Act, EMFA, etc)
- Outlook in view of the upcoming revision of the AVMSD
fee & registrations
Standard fee: €847 (for Cullen International subscribers)
Fee per delegate (VAT included)
Fee for Cullen International subscribers: €847 (€700 VAT excluded)
Fee for non-subscribers: €1,089 (€900 VAT excluded)
10% discount for multiple registrations from the same organisation.
Belgian VAT (21%) is applicable on all bookings.
Payment can be made by bank transfer or by credit card and in all cases before the event starts.
contact information
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logistics & registrations
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